February 23, 2024


Small Business News from NTSI

Customer experience technology specialists merge to form three rocks

CX technology solution specialists, Adactus and data solutions consultants, Six Sevens Solutions, have joined forces to form three rocks to bring transformative end-to-end experience enhancement software and data-led solutions to the hospitality and wider business sector.

The company combines over 50 years of collective experience in designing bespoke technology solutions driven by data collection and analysis, for brands such as Pizza Hut, TGI Fridays and The Big Table Group, helping to transform businesses by enhancing consumer, employee, and user experience.

From reservation and ordering systems to post-visit CRM systems, three rocks will have the in-house skills and team capacity to develop best-in-breed solutions, starting with its new flagship product, three rocks XMS.

three rocks® XMS is a flexible experience management system which enables businesses to create a tailored CX tech stack to match their individual business needs. XMS offers businesses a pick and mix of cutting-edge technology including digital booking systems, self-service kiosks, restaurant order management solutions, and CRM and data analysis processes. Businesses benefit from a tailored suite of products that match their needs and budgets, and transform customer service, experience, and company growth. XMS can also be tailored to suit any industry.

three rocks® will be headed up by former owner and Managing Director of Adactus, Scott Muncaster while both SixSevens Directors, Matthew Rawlins and Andrew Kaplan will take up the Chief Technology Officer and Chief Data Officer positions, respectively.

The three leaders have known each other for nearly 20 years, having previously worked together at national restaurant chain, Pizza Hut, delivering solutions such as the brand’s first online ordering service, which now accounts for more than 70% of the restaurant chain’s sales.

Commenting on the merger, Scott Muncaster, Managing Director of three rocks, said: “It’s fantastic to launch three rocks®. Since working with one another in our previous roles, Matthew, Andrew and I have been looking for ways to bring our respective strengths and skills together to bring businesses a better, more efficient way of delivering customer service that fits around their commercial requirements. three rocks® is a perfect culmination of that. We believe in putting people first, making lives and experiences better, one solution at a time.

“The SixSevens team has some truly outstanding knowledge and know-how in the data consultancy sphere, and coupled with Adactus’ software development experience, we’re much more powerful together.”

Matthew Rawlins, CTO of three rocks®, said: “It’s an honour to be joining forces with Scott and the rest of the Adactus family. Between us we now have an extremely wide set of skills across a team of more than 30 people, meaning our level of capability on both the data and software solutions fronts has increased significantly. The purpose of the merger is to connect the brands’ respective expertise, creating a comprehensive, joined-up offering that helps to enhance experiences across all of our target sectors. We’re extremely excited to finally join forces and to be working together.”