May 23, 2024

Loaf Agency delivers Merseyrail’s Leisure Campaign

Loaf Agency, Ancoats, Manchester – has recently partnered with Merseyrail to deliver their Leisure Campaign after winning a 6-way pitch to deliver the leisure campaign across both summer and winter – Merseyrail’s most significant campaigns of the year.

Unleashing the magic of Merseyrail’s off-peak tickets, the campaign visuals depict the tickets transporting passengers effortlessly across the Liverpool region. Built on the pillars of reliability, affordability, speed, and stress-free travel, the campaign takes Merseyrail’s unique selling points and weaves them into a magical ‘experience’ narrative. The core message encapsulates the essence of hassle-free travel, encouraging individuals and families to embark on unforgettable summer experiences without the worry of traffic, delays, or high costs.

Loaf’s work for the campaign includes campaign strategy, creative, photography, animation, social and digital, station advertising, radio, outdoor and experiential activity.


“Our aim with ‘Your Ticket to an Epic Summer’ was to create a campaign that not only highlights Merseyrail’s exceptional features and ticket offering, but also sparks imagination – adding emotional value whilst cementing Merseyrail as the perfect partner for memorable, affordable and stress-free journeys around Merseyside.” said Dave Mullen, Creative Director/Co-founder at Loaf Agency.


Suzanne Grant, Commercial Director at Merseyrail, said: “We are delighted with the work that Loaf have created for our summer campaign. A positive and bright strategy has been creatively brought to life, not only showcasing the practical benefits of our train service but cleverly positioning Merseyrail as an attraction in itself. It’s a campaign that helps boost our brand recognition whilst also including an all-important sales pitch to thousands of potential customers throughout the Liverpool City Region”.


Loaf Agency’s account win with Merseyrail comes off the back of four other recent project wins with Renaker, Bruntwood, Davis&Moore and The Lamington Group.


About Loaf:
Loaf is an independent brand and communications agency that helps ambitious businesses and organisations improve and unify their brand experience with customers, staff and partners. Client partners include Salford University, Scarborough Group, Muse Developments, Woo Sports, Merseyrail, Bruntwood, GS1-UK, Renaker, Lancashire Constabulary, Manchester Science Park, The Jockey Club and more.

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