June 21, 2021

SME Business News

Small Business News UK

Family-Run Outdoor Equipment and Clothing Retailer Celebrates 50 Years in Business

Lancashire-headquartered Winfields Outdoors is this month celebrating its fiftieth year of trading. 


(Winfield’s Haslingden outlet).

Founded by the late Dale Winfield, the outdoor equipment and clothing retailer, which is now led by Dale’s wife June, alongside their children Joe and Janine, is celebrating in style following a bumper year of trading.


(Dale Winfield (at right) with the Winfields helicopter).

Based at Hazel Mill in Acre, near Haslingden, Winfields Outdoors first began when Dale Winfield began selling odd-sized slippers from an old Co-op building. He was initially offered a batch of odd slippers as a swap for an old crane on the back of his van. 

He accepted the offer, realising he could sell the slippers for more money than firewood (Dale previously worked as a tree-feller), and from there his business grew. As well as tree-felling, Dale had many jobs which started with being a miner at the age of 14, soon trying other things such as welding and hod carrying. 


(One of the first Winfields Outdoors shops in Haslingden, Lancashire).

Since then, Winfields Outdoors has expanded into camping equipment, outdoor wear, workwear and leisure wear. 

Today, the company employs more than 200 staff and has stores in Chester, Feckenham, Garforth, Haslingden, Hull, Keswick and Measham and operates one of the UK’s leading online stores for outdoor equipment. Winfields Outdoors is currently one of the largest independent family focused outdoor retailers in the UK. 

Commenting on the company’s fiftieth anniversary, Joe Winfield said:

“We are exceptionally pleased to have reached our fiftieth year of trading and to continue my father’s legacy. This year marks a real milestone in the lifetime of the Winfields brand as we remain aspirational in our plans of growth, continually bettering the way we operate and the service we provide to our customers.”


(An exterior shot of one of the first Winfields Outdoors shops in Haslingden, Lancashire).

“I would like to take this opportunity to thank all of our loyal customers, those who have been with us all these 50 years and those who have only just discovered us – the simple reality is that their continued support is the reason we have remained doing what we love to do for all these years, especially during recent times”.

Find out more about Winfield Outdoors at winfieldsoutdoors.co.uk

About Winfields Outdoors

Established in 1971, Winfields Outdoors is a family-owned retailer of camping and hiking equipment, outdoor wear, workwear and leisure wear. Employing over 200 staff across seven shops, Winfields Outdoors is also one of the UK’s leading online retailers of outdoor equipment.

Find out more about Winfields Outdoors at www.winfieldsoutdoors.co.uk