December 9, 2023

SME BUSINESS NEWS

Small Business News from NTSI

The French Bedroom Company reports record revenue growth of 90%

Luxury home e-commerce retailer, The French Bedroom Company is defying the ongoing pressures of the current global pandemic by reporting record growth of 90% in year-on-year revenue.

Located in West Sussex, starting its journey 14 years ago, the past trading year has been its best yet. Serving customers across the UK and the rest of the World, the business is co-owned and managed by Georgia Metcalfe and Ben Cons.

An increase in DIY interest and home renovations this year has resulted in huge sale spikes across the brand’s product categories. Sales of its signature French beds have risen by 40%, bed linen sales have risen 80% and mattresses have risen by 320% just in October.

The French Bedroom Company’s website has recently been upgraded to accommodate the extra traffic following a 28% increase, offering customers an even better online shopping experience.

A reflection on the fantastic customer service, the brand has seen a 300% rise in customer retention in 2020 compared to 2019.

The growth is primarily down to the quality of the online customer experience, the wide range of products and aftercare service that The French Bedroom Company is famous for and the increased consumer demand for luxurious goods. The business will now look to build further on its success in the current uncertain climate.

Georgia Metcalfe, Founder and Director of The French Bedroom Company commented: “The past year has been fabulous for our business as people have taken a positive stance in freshening up their home to provide more comfort. It has been a tumultuous year which nobody could ever have imagined but we are proud of our commitment to offering customers the highest service possible on site as they make a journey through purchasing their dream bedroom pieces.

“2021 quarter one may prove to be a difficult for retailers and the importing goods due to the unpredictability of Brexit. We have stock-loaded as much as possible to ensure we can offer our products to customers with minimum delay. We look forward to the future and what it holds for The French Bedroom Company as we can continue to show why we are one of the best bedroom and home interior brands in the UK.”

Founded in 2006, The French Bedroom Company is celebrating 14 years of creativity, craftsmanship and love. Every product is researched and developed with meticulous love and care, treating it with the importance as if it was their own bedrooms or homes. Customers can purchase their own dream interior products at https://www.frenchbedroomcompany.co.uk/.