April 20, 2024

5 Essential Tips for Launching a Business Podcast in 2021

Expert tips you need to know if you’re starting a DIY podcast this January

As we step into 2021, podcasting is the perfect New Year’s resolution project to make a clean break with the past 12 months and embrace a fresh and forward-looking creative field.

If you’ve got a unique story, narrative or point of view that you’re burning to share, there’s a huge audience out there waiting for you to hit that upload button. Spring 2020’s MIDAS Survey revealed almost 20% of the UK’s adult population — over 10 million people — tune into a podcast every single week.

Just need that little push to help you get started? We’ve put together our top 5 tips to help you unleash your creative energies and make your podcast stand out from the crowd.

1. Make sure you’re passionate about your topic. This is our most basic tip when it comes to podcasting, but it’s the most important one by far.

If you’re going to make a success of your new podcast, it’ll be easier and much more fulfilling to talk about something you really care about. Think long and hard about what sort of topics you want to cover before recording even a second’s worth of content.

2. Find the right format for you. It’s fine to take inspiration from your favourite podcasts, but ask yourself if there are more effective ways to present your subject matter.

It’s not just about the story you want to tell either, there’s your personality to take into consideration. Are you best suited to delivering a narrative, chatting with guests your listeners would be interested in, or presenting as a co-host with friends?

3. You’re going to need the right equipment. Stand out from the crowd with a polished and professional final product, using the perfect kit for getting started in podcasting.

Audio-Technica’s Creator Pack is an affordable choice that doesn’t compromise on quality. It comes equipped with a crisp ATR2500x-USB Microphone and immersive ATH-M20x Professional Monitor Headphones, as well as a desk boom arm and handy tripod stand.

4. Equip your laptop with recording and editing software. If only podcasting was as easy as saying your piece and sending it out to the world.

Recording and editing software is absolutely essential for making your podcast shine. Thankfully there’s a wide range of options available to suit any budget, from premium products like Pro Tools to impressive free options such as Audacity and GarageBand.

5. Get on the right bandwidth. When your podcast sounds appropriately amazing and you’re ready to get it online, you’ll need a hosting service to handle bandwidth demands.

The good news is there are plenty of affordable platforms out there, all with their own set of advantages. Blubrry works well with WordPress sites thanks to its plugin PowerPress, while Buzzsprout has gained plenty of fans thanks to its user-friendly interface.

When Audio-Technica investigated how creatives had found respite from the testing times of 2020, we discovered evidence of an “at-home” explosion of invention and imagination.

Our research showed that Bristol was the UK’s fastest-growing podcasting capital, with the city’s creatives also searching for ways to start YouTube channels and record music at home.

The DIY podcasting boom is set to extend well into 2021, with huge interest sparked by Harry and Meghan’s deal with Spotify and success stories like the BBC Sounds app. We genuinely can’t wait to see what amazing new ideas and formats the UK’s creatives bring to the scene in the next 12 months.