Anna is one of the UK’s leading podcast launch experts, a number 1 International Podcast Host and award-winning entrepreneur who is passionate about helping others amplify their message – and bring their podcast to their people. Anna’s audio work has seen her win awards and walk the red carpet herself and this year, Anna released her second book ‘Podcast with Impact: How to Start and Launch Your Podcast Properly’ – the first British woman to write a book on podcasting – & it became a global best-seller!
Podcasting is a medium that is growing at an unprecedented level and this was accelerated by the global pandemic… there is a real increasing thirst for audio content. The industry is set to continue to surge and soar in popularity, at the start of 2020, Deloitte predicted that the global market would grow by 25 per cent to US$3.5 billion (£2.6 billion).
Anna said; “Podcasting is the fastest growing medium right now, and allows hosts to develop an intimate level of rapport with one listener at a time across the globe.
“For Harry and Meghan this is a clever move. Beyond official statements in the press, the duo can get across their own thoughts and takes on what happens around them, and there is no denying the thirst people have to gain insider knowledge into the recent royal debacle. For Spotify, eager to gain a sure footing in the podcasting space, hitherto dominated by Apple, this is one more notch in the belt as significant first. The success of purchasing Joe Rogan’s show, the growth of their listenership and now this partnership with Archewell Audio, you can’t ignore that Spotify is fast becoming a driving force in the podcast space.