May 23, 2024

Entrepreneur and successful PR and communications specialist, Caroline Coskry, has this month launched a new business venture, Marketing on Board (MOB).  Plugging a gap in the market, MOB is targeted at business start-ups and small to medium-sized companies which require marketing expertise but don’t know how to go about it, often having smaller budgets that can’t stretch to agency retainer fees.

According to GOV.UK, SME’s (small and medium-sized enterprises) accounted for 99.9% of the business population at the start of 2019, with an extraordinary 5.9 million UK private sector businesses.  These companies form the bedrock of the country’s economy but more often than not they lack the expertise in marketing themselves to get front of prospective clients.

Marketing on Board has been designed to help and guide SME businesses with their communication needs, offering expert advice on a whole range of topics from press releases, blogs and social media posts, to website design, brochures, newsletters and Search Engine Optimisation.

Caroline, who owns and runs The Oracle Group, a top 150 PR business, spotted this gap in the market some years ago and comments:

“After the crash in 2008, a wave of new start-ups emerged, often as a result of successful business people losing their careers in large corporations and deciding to break out on their own.  Examples such as Airbnb, Uber and Groupon were all born from the 2008 recession with founders from a variety of backgrounds.

“I have launched MOB to aid this next set of small businesses, who won’t grow unless they have some idea of who their clients are, where they are coming from and what makes them engage.  Most new small businesses and start-ups understand their service or product, but not digital, social media or marketing – and how to attract a larger client base.

“With MOB they will be able to tap into a service which offers support as and when they need it, ideal for owners that have a small budget to spend on marketing and could not entertain paying a larger retainer fee.  The offering is quite simple – effective marketing for small businesses which need help to grow.”

For more information, visit