Northern agency, Hitsearch has hired Lauren Pritchard, formerly of Warrington-based agency No Brainer, in the role of Account Director. Lauren joins the agency with over 10 years of experience in PR and Communications and will support the efforts of Hitsearch’s newly formed PR division.
Lauren joined Hitsearch in September, responsible for managing a number of exciting new clients, following Hitsearch’s recent impressive new business streak. Lauren’s client roster will include recent wins; luxury ski, surf and urban-wear retailer, Perfect Moment and premium jewellery brands Nada Ghazal and Objet d’Emotion.
Existing Hitsearch clients will also benefit from Lauren’s expertise, as the former AO PR Manager is also set to assist on a number of legal and retail PR campaigns alongside Hitsearch’s newly appointed PR Manager, Victoria Collins.
With over a decade of experience, working across a wide range of sectors and specialising in retail, food and FMCG brands, Lauren Pritchard commented: “Consumer PR has always been my passion. Now with the opportunity to manage the digital marketing for Hitsearch’s vast array of clients, I’m excited to deliver highly effective campaigns that drive real impact.”
Performance Director, Andy Redfern, said, “We’re thrilled to welcome Lauren to the Hitsearch team. We’re extremely pleased to be able to offer a new Account Director role as a result of recent new business wins and Lauren’s wealth of PR experience will be an asset to clients and Hitsearch team members alike. We look forward to Lauren working with our newly expanded PR division to increase our creative capability.”