November 28, 2023


Small Business News from NTSI

What Best Improvements Can You Make to Your Existing Website? Your Top Questions Answered

A well-running, easily navigable, and user-friendly website will always be more effective than a website that’s the opposite – but there really is more to having a website than just making it fast, easily navigable, and user-friendly. A website will consist of different elements, and if you take all these elements into account, you can have a better and more effective website overall. But what are these, and how can you change them and make them better? What improvements can you make to your existing website? Here are the answers to your essential questions.


  1. Prioritise your team page

You may already know that having a good website means having one that visitors can easily browse through and gives them the information they need – at a glance – regarding what you do, what your products or services are, and what benefits you can provide. But aside from this, you also have to relate to your visitors, and one best way you can do so is to let visitors know about your team.

Nowadays, the team page is a big thing, especially since we all want to know and trust someone before doing business with them. Let your visitors have a better inkling of your company culture, and give them information about who is behind the scenes.


  1. Make sure to be mobile-friendly

A few years ago, having a website that was mobile-friendly wasn’t too much of a priority – but now, it’s a must. Google has already updated its algorithm for mobile search ranking, and pages that are mobile-friendly now have a higher ranking compared to pages that aren’t mobile-friendly. Google did it so users can have a better experience when they visit different websites, and if your site consists of small links and is difficult to navigate, you won’t have people staying longer. Pinching and zooming on a page isn’t a pleasant thing to do, and you probably don’t want to do it either if you visit a website that’s not mobile-friendly.


  1. Improve your sign-up forms

Most websites today will already have sign-up forms, and if you already have one, good for you. But you also have to consider how you can improve your sign-up forms, as the web design Oxfordshire specialists from Xist2 attest. Essentially speaking, your forms should have the three Ps – namely, prominence, proof, and promise. Your forms have to be prominent visually, they have to provide proof, and they also have to promise your visitors something. Make sure that visitors will clearly know why they are signing up and what for. Give them something to look forward to when they sign up, whether it’s a daily article, an e-book, a free gift, and so on.


  1. Don’t think too much about the fold

People have had the mistaken notion that visitors will hardly go ‘beyond the fold’ on a website. But this isn’t really true. Scrolling is natural for any user, and although they may pay more attention to what’s above your website’s fold, it doesn’t mean that they won’t scroll down. Simply put your main or most important messages at the top, and give your visitors a good reason to scroll down. They will check, and your pages will look less cluttered and more organised as well.


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