Inspirational Athletes Launches Rebrand To Ignite the Next Generation
Inspirational Athletes, a leading provider of motivational school visits and sporting workshops, has officially unveiled its new brand identity, marking an exciting new era for the organisation formerly known as Sporting Champions.
With a proud 20-year legacy of delivering motivational school visits, workshops, and community events, the rebrand to Inspirational Athletes reflects the organisation’s evolving focus: using real stories of resilience, achievement, and overcoming adversity to educate, empower, and inspire young people across the UK.
From Olympians and Paralympians to adventurers and endurance athletes, Inspirational Athletes works with a diverse and dynamic team of individuals who have faced and conquered extraordinary challenges. These athletes deliver tailored events in schools and community settings, covering vital topics such as mental health, bullying, disability inclusion, and building resilience.
From energising assemblies and hands-on activity sessions to appearances at sports days, School Games, leavers’ celebrations, and even public service events, each visit is thoughtfully shaped to inspire its audience and make real-life sporting success stories accessible, relatable, and unforgettable.
Claire Rackham, Director of Inspirational Athletes, says, “We believe every young person deserves to be inspired by someone they can relate to—and sport is one of the most powerful ways to connect, motivate and build confidence. Our new name, Inspirational Athletes, better reflects who we are and what we stand for. It’s not just about sporting achievements; it’s about real stories, personal journeys, and helping young people see what’s possible. We’re incredibly proud of the impact we’ve made over the last two decades and even more excited about what comes next.”
With an established track record and renewed focus, Inspirational Athletes is set to reach more schools and young people than ever, continuing to champion the power of sport to uplift, unite, and inspire.
