Introducing The Fluxx: A New Digital Platform & Magazine, for Contemporary Luxury Design and Culture

A new editorial voice in the world of contemporary luxury has arrived with the launch of The Fluxx, a London-based digital magazine and curated content platform dedicated to design, travel, art, food & drink, and luxury living.

 Founded by business partners Martyn White and Anna Paganelli, The Fluxx was created in response to a clear gap in the market: a need for an editor-led, design-curated platform that offers contemporary luxury brands a dedicated space to showcase their work alongside expert editorial storytelling. 

While still in its early stages, The Fluxx is rapidly emerging as a trusted source of trends and inspiration for design-savvy, high-intent luxury consumers. With a focus on hand-picked, global content, the platform also champions UK-based brands, emerging talent, and creative entrepreneurs through dedicated interviews, Q&As, and editorial features.

Martyn White commented, “With proven experience in the luxury interiors, design, and travel industries, we understand what modern businesses want and expect. Our mission is to create a dynamic, adaptable community of design-led brands. In a fast-paced digital landscape, we provide meaningful visibility and connection where it counts.” 

The Fluxx Travel Special Edition: A Curated Showcase of Global Luxury 

The May issue of The Fluxx spotlights a curated selection of leading design, travel, hospitality, and cultural brands, featuring both established names and hidden gems. Partners include:

Alcami Architecture (Australia), Bâoli (Dubai), Bvlgari (Bali), Tracey Emin, Clerkenwell Design Week, Faye Toogood, Flack Studio (Australia), Spencer Fung, The V&A, Moco Museum, John Cullen, Molly Cooper (Curated Spaces), Nobu (Ibiza), Nôsa, One Club Row (London). 

Each issue presents a curated lens on global design excellence, new openings, and authentic creativity, connecting readers with inspiring destinations, innovative brands, and emerging voices in the luxury space. 

A Combined Legacy of Design Expertise

Founders White and Paganelli bring together an impressive background in luxury design, interiors, and lifestyle branding, having worked both in-house and as consultants for leading names including John Cullen, Buster + Punch, Lusso.com, Cameron Design House, Nôsa, Bone Idyll, Arthur Hooper’s (Borough Market), SHH Architects, and Philip Gorrivan.

This combined expertise uniquely positions The Fluxx as an insider platform for credible, curated partnerships and premium storytelling. 

Advertising Partnerships: Flexible Solutions for Brands at Every Stage

The Fluxx offers tiered advertising packages designed to give both emerging designers and established brands the opportunity to be featured alongside like-minded talent. Opportunities span digital features, native content, branded partnerships, and upcoming experiential activations.

Anna Paganelli commented: “The Fluxx is about building a genuine, design-led community. Our editorial and advertising partners benefit from our hands-on expertise, personalised approach, and passion for design. We aim to support brands and creatives through thoughtful content and real-world opportunities—from curated editorial to future live events.” 

The Fluxx Experiential & The Fluxx Awards 

Celebrating Creativity Beyond the Screen

Looking ahead, Fluxx Experiential will launch a series of content-driven activations spotlighting London’s most exciting openings and cultural moments, with editorial support across digital and social channels. Focused on creativity, quality, and originality, rather than scale alone, the platform aims to amplify underrepresented excellence alongside headline names. 

In addition, The Fluxx Awards will recognise brands and creatives not only for their output but for their authenticity, humanity, and resilience in an increasingly metrics-driven industry.

“We want to celebrate brilliance, craft, and heart—not just ‘likes and numbers,” Anna Paganelli adds.

Image Credit: Courtesy of Alcami Architecture, styling by Clare Delmar. Photography by Dave Wheeler.