New automotive finance broker drives growth across Central England
(left to right) Chidi Iheanacho, Liam Johnson, Danica Simmonite and Mike Wardley, from Carmoney.
A new automotive finance broker has launched to provide car dealers access to lenders and the latest technology.
Based near Sheffield, Liam Johnson will operate the Carmoney Central East franchise across South Yorkshire and the East Midlands. The company covers regions from Doncaster to Northampton and Coventry to Leicester.
As part of the CarMoney network, customers benefit from a 20+ strong lending panel. The platform compares unbiased offers in real-time, supporting customers from prime to subprime credit backgrounds.
Managing director Liam Johnson has over 27 years of experience in the motor industry. He has recruited a team of three experienced automotive finance professionals to support the growth of the business and provide a personalised service.
Commenting on the move, Liam Johnson said: “We know that getting the right finance in place is essential in enabling car dealers to operate efficiently and consumers to drive away in their dream vehicle. Even at this early stage, we’ve had a fantastic reaction from dealers who value our proactive approach to business. CarMoney is a fast-growing company that offers advanced technology, support, and an extensive lending panel, which we need to help retailers grow their business.”
Backed by the Peter Vardy Group, CarMoney has grown rapidly in recent years and has approved £1.3 billion in loans over the last 12 months, supporting customers across the UK. Financing options are available across a broad spectrum, from cars and bikes to motorhomes and LCVs.
Wendy Taylor, head of franchise at Carmoney, said: “Car finance is now at the heart of how buyers access vehicles, and the industry is evolving fast. With customer expectations rising, professionals in automotive finance are seeking more innovative, scalable models to meet demand. That’s where CarMoney’s new franchise opportunity stands out. For those seeking a serious opportunity in vehicle finance brokerage, becoming a CarMoney franchisee offers the chance to build a business with real momentum.
“Customer satisfaction is at the core of CarMoney’s success, with an average rating of 4.8* on Google. The model suits driven, experienced professionals in B2B finance who value autonomy, support and the strength of a trusted brand. Exclusive territories and flexible investment structures add to the appeal.”
The CarMoney system integrates instant credit banding and soft search tools that don’t impact credit scores, giving customers greater choice. As part of the CarMoney group, franchises benefit from integrations with leading industry platforms such as AutoConvert, Codeweavers, and iVendi. This gives both car dealers and consumers more choice and greater flexibility.
