October 6, 2025

MARCH completes Motivair rebrand to strengthen critical engineering services offering

MARCH - rebrand 1

Engineering specialist MARCH has rebranded its company Motivair. The move marks a key milestone in its strategy to expand its position as a leading provider of critical engineering services.

The rebrand follows MARCH’s broader transformation, which began in September 2024 when Edwin James Group consolidated its businesses under one brand. This strategic move created a stronger platform for growth, streamlining operations and advancing service delivery.

MARCH acquired Motivair in July 2024, initially retaining its name while focusing on integration. The business is now moving forward under the MARCH brand, reinforcing its unified market position and enhancing customer value.

Christopher Keyhoe

Christopher Kehoe, chief executive officer at MARCH commented: “The acquisition of Motivair in July 2024 was a strategic addition to our portfolio. The business has integrated well, and this rebrand is the next logical step in aligning our operations under a single identity. As an acquisitive company, we remain focused on strengthening our market position. Bringing Motivair fully under the MARCH brand strengthens our capabilities and creates a seamless experience for our customers. With a unified team, we’re better equipped to tackle industry challenges and drive sustainable growth.”

Motivair has an established reputation as a specialist in compressed air management, overseeing approximately 9,000 assets for a blue-chip customer base across the UK. Its turnkey service model includes maintenance, project management, monitoring, and technical support, serving industrial, infrastructure, utilities, and defence sectors. The transition to MARCH further aligns its capabilities, offering customers a more comprehensive service with deeper technical expertise.

MARCH remains focused on delivering its ‘Engineering Progress’ mission, addressing key industry challenges such as sustainability, decarbonisation, and productivity.

About MARCH

MARCH, formerly the Edwin James Group, delivers critical engineering services to support some of the UK’s leading brands. With a network of 21 offices and service centres across the UK, it specialises in managing complex, regulated environments, using technology to address the biggest challenges its customers and their industries face.

MARCH provides a total engineering solution, from infrastructure management and process optimisation to digital automation. The company focuses on delivering in highly-regulated, asset-rich industries, where it offers a single point of contact for managing assets across their entire lifecycle.

With a team of over 1000 skilled professionals, MARCH is committed to enhancing productivity, efficiency, and sustainability, helping clients navigate the challenges of decarbonisation and operational improvement. Through long-term partnerships, MARCH serves key sectors such as industrial manufacturing, nuclear, aerospace & defence, the public sector, life sciences, food & beverage, and utilities.