Why your business should host a corporate summer party

Happy employees make for more productive employees. A great way to invest in your team and reward hard-working staff is through hosting a corporate summer party. Whether it’s a relaxed BBQ in a park, a cocktail-making session or a festival-style celebration with friends and family invited, social events are a great opportunity to bring teams together and encourage positive working relationships.

Parties are beneficial for team bonding

Socialising during summer parties helps to strengthen working relationships, allowing people to unwind and open up in a relaxed setting away from the four walls of the office. Conversations tend to flow better and team members get the opportunity to chat more freely with colleagues from other departments. This has a positive impact on the working relationships back in the office setting; when colleagues connect outside of work, they’ll collaborate better at work.

Break down barriers between teams

It can be easy for employees to become insular within their teams, especially within large companies. Social events help to bridge this gap, encouraging communication between departments that wouldn’t usually connect and break down the hierarchy. Employees feel valued, connected and part of something bigger – stepping away from individual job roles and feeling part of the wider company.

Hybrid and remote workers feel included

Hybrid and remote roles are commonplace for many companies, especially since Covid. However, a lack of real-life interaction can affect communication between employees. A summer party gives the opportunity to bring all teams together, including remote staff who can meet people they usually wouldn’t, away from a laptop screen. This has a positive knock-on effect on working relationships and helps remote workers feel a sense of belonging in the wider company.

Welcoming new starters

Starting a new company can be daunting, especially when firm friendships and bonds have already been formed. Corporate events are beneficial for new recruits and part-time workers to form connections with staff members on a more personal level. Every employee deserves the right to feel valued and included within the working environment and social events can break down communication barriers to make them feel part of the company.

Work parties boost morale and productivity

Work schedules can be intense for many, so having a summer party can act as a mid-year boost to celebrate the first half of the year and break up the working routine. For many, social events are a moment in the calendar to look forward to, a chance to unwind from busy periods and make memories.

Teams will be more motivated to work hard if they’re rewarded for their efforts. Plus, the best conversations happen when people are in relaxed environments – who doesn’t have a great story to tell after a work party?!

Employees will feel valued

Celebrating milestones together is a great opportunity to give thanks to those who work hard throughout the year. Whether it’s a successful project or hitting a specific goal, it’s important to reflect and celebrate wins.

Improve staff retention

Employees will be more likely to stay working at an organisation if they feel rewarded for their efforts. Public appreciation at social events goes a long way and builds a culture where effort is valued and doesn’t go unnoticed. When recognised for their work, employees will feel greater job satisfaction and are more likely to stay loyal to the company.

Positive impact on talent acquisition

People want to work for a company that looks after their employees. Sharing highlights from a summer party gives an insight into what it’s like to work for your business, creating a reputation that your company cares about staff and rewards them with fun social events.

This creates an overall positive impression, which is more appealing to prospective employees. Even better when highlights are shared in public view, such as on LinkedIn, the careers page of your website or in job descriptions.

—

More than just a date for the diary, hosting social parties serves the purpose of fostering a positive working culture that employees will want to be part of. A summer event might seem like a small gesture, but it can have a big impact on staff morale.

Image Source: Unsplash