Banks Opticians Expands with £200,000 Investment in New Knowle Store
Birmingham-based independent opticians Banks Opticians is continuing its impressive expansion with the launch of its third store in Knowle High Street. The new boutique-style practice represents a £200,000 investment, further cementing the company’s reputation for luxury eyewear and personalised eye care services.
The business, run by Paul Banks and Sarah Morgan, has transformed the former Indigo Art Gallery into a modern optical showroom, featuring a consulting room, spacious waiting area, and advanced dispensing zone. In a unique customer-focused move, the store will also offer a bar serving teas, coffee, and specialty drinks, aiming to enhance the retail experience.
Co-owner Sarah Morgan explained the strategic expansion:
“We have always admired the vibrancy of Knowle High Street, so when the opportunity came up to take over the art gallery, we jumped at the chance.”
“The idea is to deliver luxury eyewear in a boutique-style opticians that prides itself on providing personalised service and the very best clinical care. That’s the approach we have employed at our Acocks Green and Sparkhill branches and one we believe will really appeal to local people.”
Established in 1973 by David Banks, Banks Opticians has built a strong reputation for its independent and niche eyewear brands—offering exclusive frames not available in mainstream retail stores. In 2022, the company was named the UK’s Practice of the Year by Optical Success Academy, and in 2024, it won the title of Optical Retailer of the Year.
Co-owner Paul Banks highlighted the brand’s unique selling point:
“We believe every face is unique, and that eyewear can make people feel amazing and enhance their confidence to suit their personality.”
“What we’re trying to create in Knowle is a place which ‘wows’ when a client enters, from the level of care you receive, the welcoming atmosphere at the bar, and the latest equipment, including our OCT machine that is leading the way in how eye conditions are diagnosed and managed.”
The new store opening has also led to job creation, with three professionals already recruited to join the Knowle team. Banks Opticians is keen to integrate into the local business community, aiming to support local events and boost footfall in the town.
To celebrate the launch, the company is running a competition offering one winner a free pair of designer glasses every year until 2030. Entry details are displayed at the new store, and the first draw takes place on April 9th.
The expansion marks an important milestone for Banks Opticians, reinforcing its commitment to high-quality optical care and luxury eyewear while contributing to local economic growth.
For more details, visit www.banksopticians.co.uk.
