Roxie Nafousi Joins DIRTEA: A Powerful Partnership in Wellness and Transformation
In a groundbreaking move, world-renowned self-development coach, inspirational speaker, and bestselling author Roxie Nafousi has stepped into the world of investing with DIRTEA, the pioneering functional mushroom brand. This strategic partnership not only cements DIRTEA’s leadership in the wellness space but also highlights Nafousi’s expanding influence beyond personal development into purpose-driven business ventures.
A Personal Investment with a Purpose
For Roxie Nafousi, this investment is deeply personal. As a dedicated advocate of DIRTEA for the past three years, she has incorporated its products into her daily routine—starting her mornings with DIRTEA Coffee for focus, using Tremella Gummies for skin health, and winding down with DIRTEA Cacao in the evenings. Now, as both an investor and strategic advisor, Nafousi will play a crucial role in scaling the brand’s impact while continuing to champion its transformative power.
“This investment is deeply personal to me,” Nafousi shared. “DIRTEA has been a brand I’ve loved and trusted for years, and I’ve seen firsthand the incredible benefits of their products. What drew me to this partnership was not just the quality of what they create but also the passion and authenticity of Andrew and Simon. This is my first investment, and I couldn’t be prouder to support a brand whose mission is so aligned with my own: helping people unlock their full potential and live their best lives.”
Merging Wellness with Personal Growth
As a leading voice in self-development, Nafousi has sparked a global movement centered around personal transformation, resilience, and empowerment. Her expertise in mindset coaching, combined with her sharp marketing acumen, makes her an invaluable asset to DIRTEA as they expand their reach. With functional mushrooms gaining traction as a powerful natural tool for mental clarity, resilience, and overall wellbeing, Nafousi’s influence will help amplify the conversation around their benefits.
DIRTEA Co-Founder Andrew Salter expressed his excitement about the collaboration, stating, “Having Roxie Nafousi join the DIRTEA family is a milestone moment for us. Her passion for self-development and empowering others mirrors our mission to inspire people to live healthier, more fulfilling lives through the power of functional mushrooms. Her belief in our products and her support as an investor means so much to us. Together, we’re ready to take DIRTEA to new heights.”
The Future of DIRTEA and Functional Mushrooms
Founded in 2021 by brothers Simon and Andrew Salter, DIRTEA has quickly become a leader in the functional mushroom space, offering a range of high-quality powders, super blends, and gummies designed to enhance focus, energy, immunity, and overall wellbeing. The brand has already amassed a devoted following, with high-profile fans such as Bear Grylls, Rita Ora, and Benedict Cumberbatch.
With Nafousi’s backing, DIRTEA is poised to expand its impact, driving greater awareness of the benefits of functional mushrooms and making holistic wellness more accessible. As she continues to shape the future of self-development and wellbeing, this investment marks a significant step in her journey—one that aligns perfectly with her mission of helping people lead healthier, more empowered lives.
For more information, visit www.dirteaworld.com.
Image by DIRTEA
