Garden Rooms Company – Case Study 

Garden Rooms 365, a leading garden room design and installation company, faced challenges in generating high-quality and consistent leads for their services. By partnering with accomplished marketing leader and director of One Base Media, Marlon Ryder, they embraced a comprehensive digital marketing strategy that included SEO, Google Ads, and local optimisation. The result? A significant increase in client enquiries and consistent growth in their customer base.

Garden Rooms 365 thrives with One Base Media’s SEO strategies

Garden Rooms 365 is a well-established company, specialising in bespoke garden room design and installation. Operating from the South East of the UK, they have built a reputation for delivering high-quality outdoor spaces tailored to client preferences, including affordable garden gyms. Yet, despite their expertise and glowing reviews, they struggled to reach potential customers in a digital-first environment. That’s when they turned to Marlon Ryder, an experienced marketing leader with a strong reputation for empowering businesses in the trades industries, especially garden rooms and garden buildings.

With Marlon’s expertise, garnered from more than a decade spent helping other similar businesses achieve substantial, rapid growth through effective marketing strategies, Garden Rooms 365 sought not only to improve their visibility online but to create a reliable stream of leads that would position them for long-term success in an increasingly competitive market.

The problem

Garden Rooms 365 found themselves at a crossroads. While their on-ground expertise and customer satisfaction were unrivalled, their online presence failed to reflect the quality and scale of their services.

Challenges included:

• Limited visibility online: Their website lacked technical and on-page optimisation, meaning potential customers couldn’t easily find them.
• Poor local search ranking: Competitors ranked higher for essential keywords like “garden rooms essex” and “garden room offices”, significantly impacting lead generation.
• Ineffective lead generation: Their attempts to gather leads through word-of-mouth and sporadic online ads were unreliable and inconsistent.

Achieving a steady flow of high-quality leads required a specialised approach to make Garden Rooms 365 stand out in their niche.

The solution

Enter Marlon Ryder and One Base Media, which is considered as a specialist garden rooms and garden landscaping marketing agency. Whose proven strategies on countless projects have transformed multiple trades businesses across the UK. The team at One Base Media began by identifying Garden Rooms 365’s key pain points and developing a comprehensive, multi-faceted digital marketing strategy that aligned perfectly with their business goals.

Key initiatives included:

1. Technical SEO

The importance of technical SEO cannot be understated. Marlon’s team conducted a full audit of Garden Rooms 365’s website to address errors, speed issues, and structural inefficiencies. This ensured Google’s algorithms could properly crawl and index their content.

1. On-page SEO

By optimising content, headers, and meta-data for relevant keywords like “garden rooms Essex” and “bespoke garden rooms,” GR 365’s website became far more search-friendly. Fresh, engaging content was added to attract and captivate visitors.

1. Off-page SEO

Strategic backlink building helped establish Garden Rooms 365 as an authority within their industry. High-quality citations and partnerships with relevant directories boosted their domain authority.

1. Google Ads campaigns

Marlon launched hyper-targeted pay-per-click (PPC) advertising campaigns to drive immediate, high-quality web traffic. Coupled with landing pages optimised for conversions, this significantly enhanced their lead pipeline.

1. Google Business Profile optimisation

Local SEO is critical in the home improvement industry. One Base Media optimised GR 365’s Google My Business (GMB) profile with accurate location data, customer reviews, and rich content, ensuring they appeared prominently in local searches.

1. Citations and directories

Marlon bolstered Garden Rooms 365’s online credibility by adding their business to high-ranking directories, ensuring consistency across NAP (name, address, phone number) mentions and further boosting their local search rankings.

This included targeting niche directories that were either business-specific or location specific.

The results

With One Base Media’s strategic marketing initiatives, Garden Rooms 365 saw exceptional results within a mere twelve months:

• 102% increase in organic traffic: Technical and on-page SEO improvements led to a significant boost in organic web traffic, making their website more discoverable for relevant searches.
• 309% increase in leads: Marlon’s targeted PPC advertising campaigns resulted in a considerable leap in high-quality leads, surpassing previous word-of-mouth efforts.
• 117% rise in Google Maps views: Optimising the GMB profile drove more engagement from users

Through this cohesive strategy, Marlon ensured that they could pull ahead of competitors and capture the attention of their target audience.

The results of Garden Rooms 365’s  collaboration with Marlon Ryder were nothing short of transformational:

• Significant lead growth

A notable increase in the number of online enquiries, with an astonishing 309% boost in leads within the first twelve months of implementing the strategy.

• Improved local search rankings

Targeted keywords such as “garden rooms Essex” and “garden offices Essex” moved to the first page of Google’s search results, leading to greater visibility in their key service areas.

• Enhanced conversion rates

The combination of SEO improvements and PPC campaigns ensured that visitors to GR 365’s website took meaningful actions, from enquiry submissions to phone calls.  This in turn led to increased revenue.

• Long-term sustainability

With ongoing local SEO efforts and content strategy updates, Garden Rooms 365 has built a foundation for consistent, long-term growth.

Best of all, their Google Business Profile became a key driver of traffic, with many potential customers mentioning its impact during initial consultations.

A glowing client testimonial sums up the success of this partnership perfectly:

“Marlon and his team at One Base Media have completely transformed our online presence. We’ve gone from struggling to generate consistent leads to being booked out weeks in advance. We’re thrilled with the results!”

One Base Media: Your Digital Marketing Partner

Garden Rooms 365’s partnership with One Base Media illustrates the power of a carefully executed, results-driven digital marketing strategy. By addressing critical pain points and taking a holistic approach to SEO, PPC, and local optimisation, the team helped this client achieve remarkable growth and secure their position as a leader in their niche.

Looking ahead, Garden Rooms 365 plans to continue leveraging Marlon and One Base Media’s expertise, with a focus on scaling their operations and expanding their service offerings. For businesses facing similar challenges in lead generation and online visibility, GR 365’s story serves as an inspiring example of what’s possible.

Author: Marlon Ryder

Marlon Ryder, a visionary marketing leader and Director of One Base Media, has over 15 years’ experience empowering tradespeople with high-quality local leads. Specialising in construction industries, Marlon’s award-winning strategies have transformed 600+ businesses across Essex, London, and Kent, earning accolades for innovation and excellence in digital marketing.