What Are Featured Snippets In SERPs?
Google is the largest search engine in the world, and it is constantly updating its search result pages to make them better for users. You can also take advantage of these new features to drive more traffic to your business website. That is why it is important to understand what a featured snippet is in SERP.
If you want to enhance your SEO, you are in the right place. Here is what you must know.
What Are Featured Snippets In SERPs?
The search result pages are known as SERPs, and Google is always adding and testing new features. Featured snippets are the highlighted text excerpts that appear on the top of Google SERPs. The aim of the snippet is to offer a quick answer to their query.
Whenever you enter an informational search query into the Google search engine, you will receive a featured snippet. Google will display the snippet above the organic search results. The website with the snippet information will automatically receive more clicks and traffic.
Types Of Featured Snippets In SERPs
There are different types of featured snippets that will commonly appear in Google search results. These include:
- Tables
One of the most common featured snippets is a table. This is when Google will pull data from a page and will display it as a table on the search result page. It is usually the case with queries that include size and other numerical information.
- Definition
Perhaps the most common featured snippet is the definition box. It is designed to give the searchers a concise and direct description or definition of the query that they have.
You can enter a question, and it will offer you a search result that will be displayed like this featured snippet. It mostly answers queries that include the question “what is.”
- Lists
Featured snippets can also include lists. The snippet can present a list of items in a specific order. These are known as ordered lists and usually include a set of steps, such as instructions and much more.
On the other hand, these lists can also include an unordered list. Google uses this to present a list of items that don’t need to be in a specific order. It is just a list that will answer your query, but it will not have any order to it.
Final Words
That is everything you need to know about what a featured snippet is and the different types that Google offers to its users. You must optimize your content in such a manner that anyone typing a relevant query can receive the answer. There are many ways that will help you optimize the snippet in the best way possible.
Be sure to do your research and implement practices that will help your business in the long run. It is a great SEO strategy that will help you enhance the clicks on your website link and drive more traffic. So, don’t forget to add it to your strategy.
