Alessandra Cabra announced as new co-chair of BIMA Client Services Council

BIMA, the UK’s largest digital and tech community, puts the role of Client Services front and centre of the UK’s digital recovery with the appointment of two influential BIMA Council Chairs. Alessandra Cabra, Client Services Director at Rufus Leonard, has been appointed as new co-chair of BIMA Client Services Council alongside Cynan Clucas, Head of Services and Innovation at Chaucer.

“Our BIMA councils are a hugely important part of our work,” explained BIMA co-president, Natalie Gross. “In a diverse industry, our councils ensure there’s a community for everyone, developing webinars, roundtables, guides and partnerships that help businesses access the knowledge and opportunities they need to succeed.”

“As we dust ourselves down after an extremely challenging lockdown, it will be our councils that will be leading the charge during recovery and our CS Council will continue to be at the forefront of that.”

The council exists to help Client Services professionals excel and to explore the future of agency/brand relationships. Alessandra said: “It’s an honour to have the opportunity to lead and influence the future of a profession that has never been so critical, especially in this climate. Our challenge is unique and indispensable to the growth and efficiency of our own and clients’ businesses. By understanding and fulfilling the ever-evolving requirements and complex ecosystems of our clients’ businesses, we can truly create a meaningful difference to their customers by acting as long-term partners. Continuing to raise this bar of excellence in CS will certainly be an exciting and ambitious mission to pursue with the BIMA CS Council.”

As co-chair of the CS Council, Alessandra will bring a deep-rooted understanding of client business and creating transformational digital experiences for brands. As Client Services Director at Rufus Leonard, Alessandra is responsible for growing Rufus’ client business and fostering exceptional client service, across organic business development and overarching client growth strategies.

Since joining Rufus Leonard in 2015 following roles at Razorfish, Collective London and Publicis, she has led a portfolio of clients at Rufus Leonard that includes London Business School, Lloyd’s Register, The Gym Group, British Red Cross and Stagecoach. She was recently promoted to Rufus’ strategic board, in July 2019. Alessandra and her team provide consultancy to key accounts, helping them to shape brand-driven digital experiences.

Natalie paid tribute to Gregor McQuattie, outgoing chair of the council. “I’d like to thank Gregor for his work over the past year. I’m also enormously grateful to Alessandra and Cynan for taking on co-chair roles to continue the council’s mission. Because now more than ever, it’s the strength of the relationships we build with our clients that will see us through this difficult period.”