April 17, 2021

SME Business News

Small Business News UK

East Midlands agency Purpose Media focuses on digital expansion, announcing two senior hires

Purpose Media, a full service marketing agency in the East Midlands, is delighted to announce two senior hires as part of its 2020 focus on digital expansion. It welcomes to the team Matt Cocking as Head of Paid Media, and Ellie Buckle as Head of Digital & Strategy.

Managing Director, Matt Wheatcroft comments: “The impact of covid has brought forward business’ plans for digital marketing by about five years. You can’t lockdown the internet, so we’ve seen increasing demand for digital since businesses have had to rethink their marketing strategies. We’ve never been a business to sit back and wait to see what happens, so we’re investing in growing this team now, doubling our digital capacity so we can push on for our clients and get them a return on investment.”

Matt Cocking joins the team from Fifteen Design, and has over eight years of experience in digital marketing, including five years specialising in paid media. He is tasked with building a new team to support clients, generate leads, and drive traffic through paid advertising on platforms like Google and social media.

On his new role, Matt Cocking says: “Becoming Head of Paid Media is a super exciting opportunity to use all of my skills and link these with the amazing creativity the team at Purpose Media possess. Ellie and I have big aspirations for the digital team, and I’m already putting plans into action.”

Ellie Buckle joined Purpose Media from Hallam in the summer, and is responsible for leading and developing the agency’s digital offering. Ellie and Matt’s key appointments within the team are part of ambitious growth plans for Purpose Media’s digital offering, with a goal to double the size of the business within 12 months.

Ellie comments on the agency’s growth: “‘Data shows that businesses who continue to invest in their marketing during uncertain times fare better in the long run than those businesses who put spend on hold. We’re seeing evidence for this with our clients, so it’s awesome to have Matt on board to support those customers who are facing challenges head-on and pushing forward.”

As new covid restrictions continue to cause uncertainty and impact the wider economy, MD Matt Wheatcroft hopes news of Purpose Media’s expansion will encourage businesses to look forward and start planning for the future. He said: “I started Purpose Media during the 2008 economic crisis, and one thing I learned from that period, and any other turbulent times, is that you can’t stop. As soon as you take a pause to see what might happen your competition leaps ahead and you’ll be left struggling to keep up. We’ve always invested in marketing and it’s stood us in good stead.”

“My advice to other business leaders would be to do the same, not just because we’re a marketing agency, but because it’s the only way we can protect our businesses and bounce back. Once we ride out the storm of covid then it’s Brexit, we don’t know what the future holds, but one thing we can control is how we steer our businesses to make the best of it. Push now, don’t wait, don’t stop and we’ll all come out of the other side,” adds Matt.

Purpose Media is still growing and is also currently hiring for a digital apprentice and across multiple roles.

The agency’s expanded digital offering now includes a full digital service, including SEO and PPC, Digital PR, Social, Content and more.